I always thought I was a spy when I was little, spending time spying on my neighbours and writing down what I observed in a little notebook, as well as noting questions that their behaviours triggered. At times, I was convinced I could turn invisible at the blink of an eye.
Today, I still “spy” on people, although these days, respondents give me their permission to ask them nosy questions and pry into their homes. My passion is inventing new, more powerful and profitable ways to listen to consumers and then turning the insights that emerge into business ideas that generate great results in annual revenue.
Due to this passion of mine, I immersed myself into various work fields, internationally, mainly to understand the consumers’ mentality and trends. This stood behind my desire to be multilingual, my work experience in the media, politics, sales, marketing, project management for several EU projects and even retail, to understand consumers inside and out.
I also run a business for all things print and digital, paper and pixel. The aim of my business is to have a platform for creative ideas. Backed by a network of highly skilled and creative professionals who are scattered all over Europe and help turn ideas into reality for our clients, I have created The Tiny Studio.
All spare time is dedicated to drawing, pencil shopping, motorbike road trips for inspiration and reading. Feel free to drop me a line if you'd like to chat about new ideas, projects, markets, or just want to console me about the economic changes.